World Vital Records, Inc. Changes Name To FamilyLink.com, Inc.

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PROVO, UT, January 14, 2008 - A new year brings a new name to the world’s fastest growing genealogical and family history corporation, World Vital Records, Inc. World Vital Records, Inc. has changed its name to FamilyLink.com, Inc., a name which better reflects the company’s mission of connecting families to one another through innovative online tools.

“We marvel at the opportunity that the Internet provides to build web sites and social networking applications that can literally reach millions of users. FamilyLink.com will be our umbrella brand for a whole portfolio of web sites, widgets, and applications that all help families get connected to each other and to the past,” said Paul Allen, CEO, FamilyLink.com.

FamilyLink.com will continue to operate the WorldVitalRecords.com web site, with its 5,000 databases, nearly 1 billion records, and nearly 24,000 paying subscribers.

“We will continue to add new US and international records to the site every business day,” said Allen. “Our strong emphasis on aggregating vital records and other family history materials from around the world will continue, as will our use of the World Vital Records brand on our genealogical products. However, the company’s official name will now be FamilyLink.com, Inc.”

The company said it will also continue to grow its FamilyLink.com social network that has attracted more than 47,000 customers and has doubled its site traffic already this year. It will also continue to operate the We’re Related Facebook application, the #1 social application for families out of nearly 14,000 Facebook.com applications. We’re Related has more than 2 million users and is growing at a rate of 6,000 users a day. More Facebook applications are in the works.

“The FamilyLink.com name is more reflective of the broad mission of our company, which is to provide innovative tools to help families connect,” said David Lifferth, President, FamilyLink.com. “WorldVitalRecords.com will continue to provide hundreds of millions of vital records that family historians love, but as a company we are also creating tools and content for family members of all ages and interests.”

“Our enthusiastic team of genealogists and IT professionals is excited to keep up the tradition we have had of delivering extremely high quality resources and tools to our users at a very low cost,” said Lifferth.

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Media Contact
Whitney Ransom
Corporate Communications Director
Family Link Corporation

http://www.worldvitalrecords.com

whitney@familylink.com

About FamilyLink.com, Inc.
FamilyLink.com, Inc. is a family of services that includes WorldVitalRecords.com, FamilyLink.com, and We’re Related on Facebook. The focus of the company is to provide innovative tools to connect families.

About World Vital Records, Inc.
Founded in 2006, by Paul Allen and several key members of the original Ancestry.com team, World Vital Records, Inc. provides affordable genealogy databases and family history tools used by more than 470,000 monthly visitors, 6.4 million monthly pages views, and more than 22,000 subscribers. With thousands of databases including birth, death, military, census, and parish records, WorldVitalRecords.com makes it easy to extend your family tree. World Vital Records also runs FamilyLink.com, a social network for genealogists, and We’re Related, a popular Facebook application. Partners include Everton Publishers, Quintin Publications, The Statue of Liberty-Ellis Island Foundation, Inc., SmallTownPapers®, Accessible Archives, Ancestral Quest, Find A Grave, and FamilySearchâ„¢. Investors include vSpring Capital and several angel investors.

About We’re Related

With more than 2 million users, We’re Related is one of the fastest growing social networks for genealogists. We’re Related is a family-based application on Facebook.com that allows individuals to find relatives on Facebook, connect with friends and family members, build family trees, and share news and photos.

About FamilyLink.com
FamilyLink.com is a social networking site that provides an innovative platform for individuals to connect, research family history, and preserve memories. FamilyLink.com has been created in a response to help genealogists from all over the world gather the information they need in a vibrantly efficient, fun, and easy way. Founded by Paul Allen in 2007, FamilyLink.com is a worldwide effort to help individuals collaborate on a global scale.

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