Announces New President and VP Marketing

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Shown above (from left to right): Steve Nickle and Jim Ericson

Steve Nickle and Jim Ericson bring new vision and strong leadership to

PROVO, UT, October 3, 2008 —, an online genealogy service of, Inc., announced a new leadership team with Steve Nickle as the company’s new president, and Jim Erickson as Vice President, Marketing. Paul Allen will remain as CEO.

“I believe is in a unique position to make a difference in the world of genealogy because of its dedicated and passionate employees to its unique perspective on how to partner with the rest of the genealogy community,” said Steve Nickle, President,

Nickle comes to the company with more than 20 years of executive and management leadership. He spent the first half of his career in financial services after earning a Financial Planning degree from BYU. The second half of his career has been spent primarily as an executive in small and medium-sized companies, including two Vice President roles at — Vice President of Global Content Acquisition and Electronic Production, and Vice President of Marketing. Nickle also served on the advisory board of New England Historical and Genealogical Society (NEHGS). He has been involved in the genealogy space for the past seven years. ”

One of our goals is to become the world’s largest gateway to family and individual discovery and expression,” Nickle said. “With the current state of the economy, the desire to return to core values of family and connectedness is becoming more and more compelling to people. At, we want to facilitate our customer’s desire to connect to their family and familyroots.”

Ericson has served in many leadership positions including VP Marketing for Agilix and Move Networks (a leading provider of Internet television services that provides streaming for ABC, ESPN, Fox, CW TV and Televisa). Ericson has also had genealogy experience as vice president of marketing at OneGreatFamily and as director of marketing and a product manager at While at he launched Ancestry Family Tree, managed the and World Family Tree online services, and launched the affiliate program.

“What impressed me most with FamilyLink and the opportunity to work at WorldVitalRecords is the caliber of the team that is assembled here,” said Jim Ericson, VP Marketing, “I have a high level of respect for the entire team and have had the pleasure of working with many of these people before. I have confidence in our ability to do great things together to make a difference in the lives of our customers.”

Ericson is passionate about the values, traditions, and knowledge of families, and having that information shared from one generation to the next.

“Family history and genealogy provide us with a sense of identity and help us better understand ourselves. I enjoy the close connection people have with one another within the genealogy community, which is something you don’t often find in other markets.”

With the additions of Nickle and Ericson to the executive team is demonstrating its deep commitment to the area of family history research and discovery. The company promises to continue to expand its popular service.


Media Contact
Whitney Ransom McGowan
Corporate Communications Director, Inc.

About, Inc., Inc. is a family of services that includes,,, and the We’re Related and My Family applications on Facebook. The focus of the company is to provide innovative tools to connect families., Inc. has more than 3.4 million unique global visitors each month and 27.3 million page views per month. We’re Related is one of the fastest growing social networks for genealogists with nearly 10 million users. We’re Related is a family-based application on that allows individuals to find relatives on Facebook, connect with friends and family members, build family trees, and share news and photos. My Family application is a great way for people to express themselves and to share interesting characteristics about their family with those they connect with on social platforms.

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